When I used to dream about Eco Eden, I saw an ecosystem built by women, for women. I saw myself – a mom, a businesswoman, a lover of fashion – and millions of other women who are driven by creativity, passion, and a desire to serve others. We lead in our homes. We lead at work. We lead in our communities. We are struck down and we stand up again. We are pushed to the side and we find our way back.
I did not see a “retail brand.” I did not see cheap, trendy fashion flying through 52 seasons a year. I saw a chic, comfortable woman with a caring smile. I saw inner and outer beauty meet at the fabric on her shoulders. I saw strength that went deeper than her closet.
This woman isn’t a figment of my imagination. You can find her in every community from India to Cincinnati, simply getting things done.
And this movement isn’t just a dream; it’s what we do. From the very first spin of yarn, we take care of one another. We believe sustainable, ethical fashion should not lie outside the norm. We believe our family of customers should have the choice to wear their values on their sleeve – literally – by choosing clothing and accessories that are made and sold by artisans and staff who not only earn a living wage, but also feel safe, supported, and strong in their work.
We believe our family of customers should have the choice to make an impact when they make a purchase. Through employment, mentorship, and charitable partnerships, we are committed to helping girls and women who have experienced abuse, poverty, and prejudice embrace their strength. When you make a choice to become a part of the Eco Eden family, our commitment becomes your commitment, too.
As an entrepreneur, many of my days are filled with challenge, risk, and tough choices. I believe I was called to do this, to make the right choices. I love the discovery and the ability to do business better. I love the challenge.
I am excited to offer you a challenge, too: Take center stage. Don’t hesitate or apologize. Take center stage and bring girls and women of all shapes, sizes, histories, and colors with you. Choose to move; choose to act; choose to take care of each other.
Thanks for being a part of this dream.